Hanging Double Sided Light Box Signs in Mall Corridors and Atriums
Introduction: Hanging double sided light box signs work in mall corridors and atriums because shoppers see one face as they approach and the other as they walk away. A shopper moving through a mall rarely stops to read. They walk at a steady pace, look ahead and slightly down, and decide which way to turn within a few seconds. That is the basic condition every overhead sign has to work with, and it explains why a sign mounted flat on a wall behaves very differently from one suspended in the middle of a corridor. A walk through a typical mall route shows what shoppers actually notice, which physical conditions a suspended double sided light box has to satisfy, and how these units keep retail storefronts visible without narrowing the walking route. How People Move Through Mall Corridors and Atriums and What They Notice Corridors are linear and directional. People move in two directions at once, and most of them look forward rather than at the walls beside them. A wall mounted sign only...